Business Area Consumer Tissue
SUCCESS WITH THE RETAIL TRADE
As experts in the production of hygiene paper solutions for private labels, we bring together the needs of consumers with the interests of our customers. As the “brand behind the brands”, we support customers with high quality products and a very extensive understanding of category marketing. Through our own brands, we raise awareness about hygiene paper made from recycled fibres and showcase product innovations.
Quality, innovative strength and holistic support from consulting to design – this is our way of developing the private labels of our retail partners and leading them to success. Our concepts, ranging from entry-level pricing to premium products, set trends in the retail sector, shape the market and win over consumers throughout Europe.
For us, sustainability plays a decisive role. For example, selected hygiene paper products in our range are made from recycled cardboard – and they more than hold their own against products made from virgin fibre. Not only are they pleasantly soft, but they are also unbleached. To optimise support for our retail customers, we educate consumers and raise their awareness about the benefits of beige hygiene paper as part of initiatives and brand communication.
Sustainable hygiene paper from WEPA
Discover our new raw material innovations: fibres made from recycled cardboard or miscanthus – your sustainable hygiene solution for private and professional use.
To hygiene paper production from innovative raw materialsRecycled cardboard
For sensitive noses
The nose deserves gentle yet safe hygiene. Our high quality, soft handkerchiefs make people and their noses feel good – even if things are (not) running too well. WEPA handkerchiefs are particularly tear-resistant and durable and are available in different qualities, natural or scented, or made sustainably from recycled fibres.
WEPA Consumer
Noticeably soft, noticeably more comfort
Great ideas, diverse solutions and qualities – WEPA toilet paper ensures pleasant hygiene in everyday life and more sustainability in the bathroom. We inspire consumers in Europe with our feel for trends and consumer wishes, along with a diverse product portfolio with a variety of layers, embossings and colour designs.
WEPA Consumer
Gentle, strong and quickly to hand
Feathery-soft comfort and unrivalled practicality: facial tissues in practical and customisable boxes are indispensable for bathrooms, desks or on the move. WEPA facial tissues feature proven quality and a variety that ideally fulfils your needs. Wherever you find yourself, discover reliable and gentle care.
WEPA Consumer
Highly absorbent kitchen aids
The indispensable helpers in every kitchen! Whether wiping surfaces, drying hands or absorbing spilt liquids – WEPA kitchen towels are practical, absorbent and robust for everyday challenges. Ideal for in the home and when travelling, they are the environmentally friendly and hygienic choice for everyday use!
WEPA Consumer
Quality and sustainability are served
WEPA napkins not only add more colour to any table – but also to the product range. As an expression of table culture and hospitality, they combine style with practicality and belong in every household. We inspire consumers with variety and flexibility of design, colours and trends – made from natural materials or sustainably from recycled fibres.
WEPA Consumer
With mach m!t PURE, we have created a premium hygiene paper that combines quality with the use of recycled fibres. PURE is made from recycled cardboard, meaning that its production requires up to 78 per cent less energy and 83 per cent less water than the processing of wood-based virgin fibres.
To the brand website
A brand with an unconventional customer approach and with particularly soft toilet paper and kitchen paper of the highest quality. COMPRAMI consists of four product lines, including the first toilet paper on the Italian market to be made from recycled cardboard.
Quality products with a long tradition: SCALA has been accompanying consumers in Italy since 1890 in their homes and ensuring personal well-being – with kitchen towels, toilet paper, napkins and handkerchiefs.
From colourful napkins and handkerchiefs to kitchen rolls and cleaning rolls: Perla stands for hygiene paper with a very special design. The brand is a trendsetter on the Italian market and inspires with its unusual design.
The SNYCE online shop offers hygiene products made from recycled materials and packaged without plastic. Toilet roll, kitchen roll, soap and more from SNYCE are available online, and some can be conveniently ordered via a subscription service.
Piet and Pia help parents and children learn how to use toilet paper safely, providing them with products and expert advice. This makes potty training a stress-free and hygienic experience.
Sustainability
Responsibility for future generations
As a family-run business, we think in terms of generations, not quarters: economic stability is the foundation that makes environmental and social progress possible in the first place – and our responsibility towards our employees, the continued existence of our company and society has been with us for more than seven decades. The focus here is on the use of resources: by 2030, at least 60 per cent of the products we sell are to be made from recycled fibres and non-wood-based virgin fibres (2025: 31.82 per cent); the production of our recycled fibres requires up to 78 per cent less energy than the wood-based virgin fibres used at WEPA.
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Circular Economy Buisness
Business models for the circular economy, start-up investments and energy projects
WEPA develops applications for fibre-containing by-products from paper production, invests in green and clean tech start-ups and works on wind energy, photovoltaic and battery storage projects.
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