Sustainable hygiene paper portfolio
Sustainability performance
of our products
We aspire to offer the most sustainable hygiene paper portfolio to support our customers in realising their sustainability transformation. To achieve this, we have developed an evaluation system and examined our entire hygiene paper portfolio in terms of sustainability aspects. Based on this, we constantly develop our product range and make sustainability measurable for our customers.
Pioneer: top products that set new sustainability standards on the market
Driver: products with above-average sustainability performance
Observer: products with a solid sustainability standard
Deviator: products with below-average sustainability performance
To make the sustainability performance of our products transparent, we developed the Sustainable Portfolio Compass. This evaluates the products based on various criteria along the entire value chain: raw materials, environmental impacts in production, packaging, logistics, product use and product-related certificates and labels (including the Blue Angel and EU Ecolabel). According to the result, the Sustainable Portfolio Compass divides our products into four categories: Pioneer, Driver, Observer, Deviator.
Today we generate 40% of our sales with products in the leading Driver and Pioneer segments. In the course of 2025, this share will increase to 60% of sales.
WEPA has the ambition to discontinue or further develop products in the Deviator segment in the medium term.
“We aim to make our products as sustainable as possible and to offer customers the most sustainable options – because they’re just as much committed to sustainability as we are.” Find out more about the WEPA Sustainable Portfolio Compass and the importance of sustainability for the WEPA hygiene paper portfolio in our interview.
Products & services
At home in people’s lives
Our hygiene products are an integral part of people’s lives – at home, in the commercial sector and in public facilities. This is precisely why we have the highest standards when it comes to their quality: from towel and toilet paper to kitchen rolls, facial tissues, napkins and paper handkerchiefs through to dispenser solutions, soaps and hand disinfection.
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