Sustainable hygiene paper portfolio
Our approach to portfolio development
We are committed to continuously developing our hygiene paper portfolio. To this end, we have developed the Sustainable Portfolio Compass, an internal assessment system that helps us identify opportunities for development within our portfolio. At the same time, the Compass provides transparency regarding selected product criteria and enables a structured classification of products. This allows our customers to understand how products are categorised based on the criteria taken into account, and to factor this information into their product range decisions.
We assess every product in our hygiene paper portfolio using the Sustainable Portfolio Compass. This internal assessment system considers defined criteria, including raw material sourcing, packaging type, logistics efficiency and product certifications such as Blauer Engel or EU Ecolabel. Based on the assessment, each product is assigned to one of four internal categories: Pioneer, Driver, Observer or Deviator. The categories support the structured classification and development of our portfolio. They do not represent an independent comparison of the overall market. In 2025, Pioneer products accounted for 18.3% of our revenue, Driver for 28.2%, Observer for 48.6% and Deviator for 4.9%. Overall, Driver and Pioneer products generated 46.5% of revenue. Our goal is to increase their combined revenue share to 60% by 2030. Deviator products are to be further developed or discontinued by 2030. For more information on the Compass and our progress, see the WEPA Sustainability Report (p. 63).
“We aim to make our products as sustainable as possible and to offer customers the most sustainable options – because they’re just as much committed to sustainability as we are.” Find out more about the WEPA Sustainable Portfolio Compass and the importance of sustainability for the WEPA hygiene paper portfolio in our interview.
Products & services
At home in people’s lives
Our hygiene products are an integral part of people’s lives – at home, in the commercial sector and in public facilities. This is precisely why we have the highest standards when it comes to their quality: from towel and toilet paper to kitchen rolls, facial tissues, napkins and paper handkerchiefs through to dispenser solutions, soaps and hand disinfection.
Learn more
