In April 2021, we launched Feel Good - a new brand of recycled toilet paper from WEPA UK.

Feel Good is toilet roll made from 100% recycled paper and manufactured with recycled water to be naturally soft and bright white.

An award-winning year

Feel Good has had quite the year, from being stocked in Waitrose and Ocado, with more stockists coming in 2022 to featuring in multiple ‘best eco product’ lists. And now ending the year, Feel Good has secured The Grocer’s top product launch in the household paper category!

Judged by The Grocer’s editorial team and independent industry experts, Feel Good was commended for its innovation and bringing something new and exciting to the toilet paper sector.

In good company

Another recent highlight was Good Housekeeping Institute’s list of ‘best eco household products’ in which Feel Good was named the ‘best made in the UK’ eco toilet paper and scored 76/100 in GHI trials. Testers praised the product for good absorbency and affordability.

Earlier in the year, Feel Good was also featured in Women’s Own as one of their ‘eco brands worth backing’, alongside other eco-conscious brands, including Tesco.

Where you can find Feel Good

Feel Good is currently only available in the UK, first launching online and in stores at Waitrose. Since then, Feel Good has also been stocked in Morrisons and online at Ocado.

2022 is looking even better, and customers in the North of England will soon be able to find Feel Good in their local Booths store.

Booths pride themselves on working with responsible businesses, so Feel Good will be in good company surrounded by other eco-friendly products.

What’s next?

We’ve got lots of exciting plans on the horizon for Feel Good in 2022. To keep up to date with all things Feel Good, head over to feelgood.eco or follow the socials, Instagramand Facebook.

As always, sustainability is high on the agenda throughout WEPA. We recently launched our sustainability report, which is available to read in full online. This report demonstrates our mission to provide sustainable hygiene solutions to improve well-being, every day and everywhere.

For more updates on WEPA in 2022, you can follow us on LinkedIn.