Knowledge Centre

The appetite for reliable information to help make the right decisions has never been greater. Working independently or alongside you, we want to understand market trends, identify growth potential and drive the performance of the paper category.

Work with us to develop relevant strategies based on market and consumer data. We recognize that a strong understanding of our consumers and costumers' behaviour is crucial to positioning ourselves sustainably in the marketplace. 

Market Intelligence

Consumer Insights

Category Management

Leverage our experience to your advantage

Leverage our experience to your advantage

We work with leading market research companies and retail partners to shape the product range for tomorrow's consumer. 

We as WEPA use a wide range of specialised services and data sources and have many years of experience under our belt. Let us use these to partner with you to overcome current and future category challenges.

Our analysis process

Do you have any questions?

We are happy to help!

Jan Dicke
Jan Dicke
Product Manager Consumer Insights
T +49 (0) 2932 307 - 143
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