As a leading Private Label specialist in Europe and partner of the customer, WEPA has been producing sustainable and innovative hygiene paper for European food retailers for decades.
From the foundation of the company, the focus has clearly been on the further development of the brands of our customers in the food retail trade. We assume responsibility for the highest product quality for our European customers. Thanks to continuous growth rates, the private-label share in Germany is now 80 percent, while in Europe over 60 percent of all hygiene paper are sold as private label. Our modern plants for processing secondary fibres make us a major specialist for sustainable, eco-friendly products.
Maintaining the same high quality, our recycling products reduce CO2 emissions and conserve valuable resources. Today, private labels covers the entire spectrum from entry-level prices to premium products, providing significant innovative impetus in the market as quality products.