Our mission: A Place of Firsts

With our internal innovation unit – the FutureLab by WEPA – we enable the WEPA Group to develop and launch new and
sustainable hygiene solutions for new markets and new groups of customers.
Our objective is to diversify the WEPA portfolio both inside and outside the tissue sector.

To achieve our targets we always work in a customer-centric, data-driven and solution-oriented way. Our
interdisciplinary team has the necessary specialist expertise and methods to generate
and validate innovations and orchestrate innovation activities within WEPA. Together with our
business units, we want to bring solutions to the market that enable consumers
to lead hygienic and healthy lives, and to spread a culture of innovation throughout the WEPA Group.

In line with our open philosophy of innovation, the FutureLab is a “Place of Firsts” for all kinds of ideas for product models, service models and business models. These ideas can originate from consumer research, customer proposals, start-up collaborations, connections to universities and supplier collaborations. However, all ideas must contribute to our higher-level goal:

offering products and concepts that provide a safe hygiene experience and that contribute to the well-being of millions of consumers across Europe – every day and everywhere.