Today, 25 April, is Arbor Day. But what makes this day so important? And why is it so worthwhile to talk about trees and forests?
Trees and forests are of inestimable value for the environment and for human life. There are various reasons for this:
Trees and forests are decisive for the earth’s overall ecological balance and for human well-being. The protection and preservation of forests is thus essential to the future health of the planet and to coming generations.
When it comes to the fibres we need to manufacture our products, we are committed to selecting those that have the smallest ecological footprint. This includes a focus on the concept of the cascading use of fibres.
We strive to use wood-based fibres in our hygiene products only after they have gone through as many life cycles as possible in various other products, such as newspapers or cardboard.
At WEPA, we generally use fibres from recycled paper and cardboard, along with virgin fibres from alternative sources such as Miscanthus as well as wood. As previously mentioned, the choice of fibres has a strong influence on the ecological footprint of our products. Because articles made from 100% recycled paper have the smallest footprint, we consider this the best raw material for single-use products like hygiene paper.
The graphic compares the ecological footprint of recycled fibres (right) with that of virgin wood-based fibres. The latter, due to the large share of land use in their overall ecological footprint, have a nearly 70% larger footprint than recycled fibres.
WEPA has therefore set itself the goal of:
You will find further information on the subject of fibres here: Raw materials of the future – WEPA.