Future fibres

We aim for a fibre portfolio with leading environmental performance based on circularity.

Cellulose fibres are the most important raw material in the paper industry. We utilise wood-based virgin fibres as well as recycled fibres based on recovered paper. The use of recycled paper fibres is the most sustainable option of the two. WEPA already uses 40% recycled fibers, while the industry average is only 20%. Our target is to reduce the environmental footprint of our fibre raw materials by 25% until 2030, partly by using at least 60% recycled fibres and virgin fibre alternatives. For the remaining wood-based virgin fibres, we ensure 100% certification by FSC and PEFC until 2025 and work with suppliers on additional measures to promote sustainable forestry and biodiversity.

Our targets and ambitions

  • Reducing the environmental footprint by 25 %* until 2030
  • Utilising of at least 60% recycled fibres and virgin-fibre alternatives* until 2030
  • Having all wood-based virgin fibres 100% FSC + PEFC-certified by 2025

*Reference: finished goods + semi-finished goods sold + DIP sold

Fair Fibre

Fair Fibre

At WEPA, we understand "Fair Fibre" to mean all raw materials originating from responsible sources.

Primarily, a suitable paper fibre is required for the manufacture of hygiene paper. In this we distinguish between primary and secondary fibres. Articles made of 100% recycled paper perform best in comparison, and are rated by us as the most efficient raw material for disposable products such as hygiene paper. Recycled products are therefore part and parcel of our "Fair Fibre" philosophy.

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Investing in the future through innovative raw material alternatives

In addition to the increasing use of recovered paper, we are researching innovative raw material alternatives such as bamboo, straw or elephant grass, as well as the use of new types of recovered paper. Find more about this topic on page 52 of our Sustainability Report.

WEPA Sustainability Report 2020 ↓

Investing in the future through innovative raw material alternatives
mach m!t – for the love of nature

mach m!t – for the love of nature

A prominent example is our WEPA brand “mach m!t”: toilet paper, kitchen towels as well as tissues and facial tissues are made from 100% recycled paper fibres – and have been for over 30 years. This way, we conserve valuable resources and reduce our environmental footprint.

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Find further fields of action of our Sustainability Strategy

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