Future fibres

We aim for a fibre portfolio with leading environmental performance based on circular economy.

Cellulose fibres are the most important raw material of the paper industry. Wood-based virgin fibres, recovered paper-based recycled fibres, and alternative virgin fibres such as miscanthus are used. In this, the use of recovered paper fibres is the most sustainableoption. We have set ourselves the goal of reducing the environmental footprint of our fibre raw materials by 25% by 2030, among other measures by using at least 60% recovered fibres and virgin fibre alternatives. For the remaining wood-based virgin fibres, we ensure, at a minimum, 100% certification via FSC and PEFC by 2025 and work with suppliers on additional measures to promote sustainable forestry and biodiversity.

Our targets and ambitions

We aim for a fibre portfolio with leading environmental performance based on circular economy.

  • improving the environmental footprint per ton of fibre* by at least 25% until 2030, compared to 2019.
  • increasing the share of recycled fibres and alternative fibres in our raw material mix to at least 60% by 2030. 
  • source 100% of our virgin fibres from at least FSC- or PEFC-certified sources by 2025. We also want to work even more closely with suppliers and set new standards together with them to promote sustainable forestry and biodiversity.

*: market share finished goods + semi-finished goods sold + DIP sold

Fair Fibre

Fair Fibre

At WEPA, we bundle all our raw materials from responsible sources under the term "Fair Fibre".

We distinguish between recycled fibres from waste paper, alternative virgin fibres, e.g. from miscanthus, and wood-based virgin fibres.

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Investments in the future thanks to innovative raw material alternatives

In addition to the increasing use of recovered paper, we are researching innovative raw material alternatives, such as miscanthus, as well as the use of new types of recovered paper. For more on this, see pages 40 & 41 of our Sustainability Report.

WEPA Sustainability Report 2021 ↓

Investments in the future thanks to innovative raw material alternatives
mach m!t – for the love of nature

mach m!t – for the love of nature

A prominent example is our WEPA brand “mach m!t”: toilet paper, kitchen towels as well as tissues and facial tissues are made from 100% recycled paper fibres – and have been for over 30 years. This way, we conserve valuable resources and reduce our environmental footprint.

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Find further fields of action of our Sustainability Strategy

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