Sustainable hygiene paper portfolio
WEPA Sustainability Report 2021 ↓

Sustainable hygiene paper portfolio

We aspire to offer the most sustainable hygiene paper portfolio to make our customers successful.

In order to achieve this, we have developed a rating system that is now being implemented. With this approach, we have evaluated our entire hygiene paper portfolio with regard to sustainability aspects. Based on the results, we can identify opportunities for the sustainable further development of our portfolio and transparently communicate with our customers to make their product range more environmentally friendly. A current focus is also on innovative packaging solutions. For this, we have, among other things, set ourselves the goal of using recycled material for 60% of our packaging material by 2025 and saving 8,000 tonnes of primary plastics in our packaging every year.

Sustainable products for joint success

WEPA’s Sustainable Portfolio Compass takes into consideration aspects along the entire value chain: Raw materials, environmental impacts in production, packaging, logistics, product use as well as certificates and labels associated with the product.

Depending on the result, the products are placed in one of four assessment categories: Products with a low sustainability performance fall into the “Deviator” segment; “Observer” products are characterised by a solid sustainability standard; and products in the “Driver” segment have an above-average sustainability performance and are advancing our ambitions in the market. New standards are set by products in the top category “Pioneer”. The Sustainable Portfolio Compass was developed in cooperation with an external partner and on the basis of scientific analyses as well as many years of market and product expertise.






Our targets and ambitions

WEPA is the number one partner for the most sustainable hygiene paper. We support our customers in achieving their sustainability goals and make the lives of our consumers a little more sustainable.

  • By 2025, 60% of our turnover will be generated with products in the two leading segments “Driver” and “Pioneer”.
  • We assess product innovations prior to their market launch on the basis of the Sustainable Portfolio Compass.
  • Products in the “Deviator” segment are developed further in such a way that they feature an improved sustainability performance or are discontinued.
  • In the coming months, we will undergo an external validation of the Sustainable Portfolio Compass.

Sustainable packaging

A sustainable product includes resource-saving packaging.

Already today: 100% of our packaging is recyclable or reusable.

By 2025:

  • 60% of our packaging material will be made from recycled material.
  • Increasing the annual amount of primary plastics saved in packaging to 8,000 t.

Find further fields of action of our Sustainability Strategy

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