Future fibres
WEPA Sustainability Report 2022 ↓
We aim for a fibre portfolio with leading environmental performance based on circular economy.
Cellulose fibres are the most important raw material of the paper industry. Wood-based virgin fibres, recovered paper-based recycled fibres, and alternative virgin fibres such as miscanthus are used. In this, the use of recovered paper fibres is the most sustainableoption. We have set ourselves the goal of reducing the environmental footprint of our fibre raw materials by 25% by 2030, among other measures by using at least 60% recovered fibres and virgin fibre alternatives. For the remaining wood-based virgin fibres, we ensure, at a minimum, 100% certification via FSC® (FSC-C016151) and PEFC (PEFC/04-32-077) by 2025 and work with suppliers on additional measures to promote sustainable forestry and biodiversity.
Our targets and ambitions
We aim to use raw materials with the best environmental performance based on the circular economy.
To 2030:
- Sales products made from at least 60% recycled fibres and alternative virgin fibres*
- Reduction of the fibre portfolio ecological footprint by 25%*
To 2025:
purchase of 100% of our virgin fibres from at least FSC®- or PEFC-certified sources
*: Market share of finished goods + semi-finished goods sold + DIP sold
Fair Fibre
At WEPA, we bundle all our raw materials from responsible sources under the term "Fair Fibre".
We distinguish between recycled fibres from waste paper, alternative virgin fibres, e.g. from miscanthus, and wood-based virgin fibres.
LEARN MOREInvesting in the future through innovative raw material alternatives
In addition to the increasing use of recovered paper, we are researching innovative raw material alternatives such as miscanthus, as well as the use of new types of recovered paper. Find out more on pages 34 to 36.
mach m!t – for the love of nature
A prominent example is our WEPA brand “mach m!t”: toilet paper, kitchen towels as well as tissues and facial tissues are made from 100% recycled paper fibres – and have been for over 30 years. This way, we conserve valuable resources and reduce our environmental footprint.
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