We aim for a fibre portfolio with leading environmental performance based on circular economy.
Cellulose fibres are the most important raw material of the paper industry. Wood-based virgin fibres, recovered paper-based recycled fibres, and alternative virgin fibres such as miscanthus are used. In this, the use of recovered paper fibres is the most sustainableoption. We have set ourselves the goal of reducing the environmental footprint of our fibre raw materials by 25% by 2030, among other measures by using at least 60% recovered fibres and virgin fibre alternatives. For the remaining wood-based virgin fibres, we ensure, at a minimum, 100% certification via FSC® (FSC-C016151) and PEFC (PEFC/04-32-077) by 2025 and work with suppliers on additional measures to promote sustainable forestry and biodiversity.